What Is Skin Flooding & Why Is Everyone Talking About It?

We’ve talked about skin slugging, skin cycling, double cleansing and various other viral skincare trends, but in true fast-paced social media fashion, there’s a new term everyone’s talking about: skin flooding. And, spoiler, if you have dry skin, sensitive skin or need to combat a post-winter dull, dehydrated complexion, you’ll want to keep reading.

The Meaning & Benefits of Skin Flooding

As you could probably surmise from its name, skin flooding is a technique that’s purpose is to “flood” skin with moisture by strategically layering products. After thoroughly cleansing skin with a hydrating cleanser, a proper flooding routine should then consist of ultra-nourishing serums (the key players here) and moisturizers.

This prioritizes facial hydration to help replenish and support your skin’s barrier for improved water retention, in turn, boosting skin radiance and smoothing texture for a dewy, healthy-looking appearance.

So Long, Dry Skin: The Perfect Skin Flooding Regimen

STEP 1: Hypoallergenic Clean Correction Gentle Cleanser

Formulated with a sensitive skin-approved combination of replenishing fermented rice water, moisturizing glycerin and soothing holy basil, this gentle, low-foaming cleanser makes for an optimal first step in your skin flooding regimen. As it effectively washes away dirt and excess oil without stripping skin of essential moisture, it simultaneously soothes and nourishes skin for a refreshed, hydrated-looking complexion.

STEP 2: Cold Plasma Plus+ Advanced Serum Concentrate

With a refreshed complexion that’s neither tight nor dry, you’ll then apply this lightweight serum concentrate to power up healthy, youthful-looking skin. Featuring a liquid crystal delivery system for faster, effective absorption of key ingredients, it dramatically improves loss of radiance, uneven texture, uneven tone, discoloration, redness, enlarged pores, lines, wrinkles and loss of firmness. With the help of omegas 3, 6 and 9 to support skin’s moisture barrier and improve its ability to retain water, it’s the ideal second step to your skin flooding routine.

STEP 3: High Potency Hyaluronic Intensive Hydrating Serum

Next up, you have this deeply nourishing serum formulated with four forms and two natural building blocks of hyaluronic acid (HA) for instant and long-lasting hydration. This exclusive Hyaluronic 4 + 2 Complex features a mix of HA in different molecular weights, allowing its ultra-hydrating benefits to be effectively absorbed by the skin. Plus, since we lose HA in our body with age, topical application helps to retain moisture. It’s a win-win for increasing the feel of skin cushion and visibly reducing fine lines and wrinkles for skin that’s left looking and feeling soft, supple and rejuvenated.

STEP 4: Essential Fx Acyl-Glutathione Rejuvenating Moisturizer

Seal it all in with this nutrient-packed moisturizer that’s formulated with master antioxidant Acyl-Glutathione and a luxurious vitamin F blend. This blend is composed of chia, macadamia and flaxseed oils, an omega-rich blend that allows this velvety cream to provide ultimate moisture barrier protection. Meanwhile, it delivers optimal nourishment to help address dry, tight skin, visibly improve skin imperfections, minimize lines and boost radiance.

Alright, now that we’ve flooded you with information, you’re ready to get glowing with the regimen above.