Ingredient Spotlight: The Benefits of Clay for Skin
Found naturally on earth, clay has been used for thousands of years for a variety of reasons, which have evolved over time. Having been used for bricks, tiles, pottery, cosmetics and even medicinal purposes, Britannica says it best: “no other earth material has so wide an importance.”
One of this coveted ingredient’s earliest uses was, in fact, skincare. Made of fine-grain sedimentary rocks, it was discovered to have purifying, soothing and healing properties. Since this ever-popular ingredient won’t be losing its steam in skincare any time soon, we’re here to break it down for you.
Unmasking the Benefits of Clay
Most commonly known for its ability to intensely detoxify skin, you’ve probably seen clay in popular face mask formulas. Between pulling out oils to reduce and control excess shine, exfoliating away dead skin cells and removing impurities from pores — all without stripping skin of essential moisture — clay is a clear essential in every skincare routine.
Combine these purifying capabilities with its soothing properties and you can rest assured that it’s effective for all skin types, including those with acne. Think ultra-balanced skin without sensitivity. It’s a win-win.
This Is How We Do It
Because of the many benefits of clay, it’s a featured ingredient in several of our formulations. As with most other things, not all clay is created equal and, in turn, not all clay cleansers are created equal either.
Our Cold Plasma Plus+ Daily Detox Cleanser is a dual-action powerhouse that promotes the three most visible signs of healthy, cleansed skin. In other words, after washing with this clay-based cleanser, your skin is left 1. free of excess oil, dirt, impurities and makeup, 2. looking and feeling comfortable and balanced and 3. perfectly prepped and hydrated.
This refreshing cleanse is, in part, thanks to bentonite clay. This power player has an unmatched ability to help tighten pores, detoxify skin and draw out dirt, oil and impurities while sloughing away dead skin cells. Add in the fact that this mineral-rich clay (made of weathered volcanic ash) is pharmaceutical grade to meet strict standards of purity and voila! Your skin is in pure hands.
It works alongside activated charcoal microcapsules that burst during application to further purify and copper tripeptide to simultaneously moisturize and revitalize your complexion for a healthy, refreshed finish. But that’s not all. Bentonite clay is assisted by kaolin clay (AKA white clay) in this formulation making it ideal for sensitive skin types as well. This very fine, powdery clay helps to enhance the cleanser’s detoxifying benefits for a skincare routine that really starts off on a clean slate.
You don’t have to take our word for it though because of the 109 consumers we studied, 95% said our Daily Detox Cleanser effectively absorbs and removes excess oil, dirt and impurities and 93% felt hydrated, deeply cleansed skin after just 7 days. Meanwhile, 94% saw more balanced, detoxified and purified skin after 28 days.
Of course, with how beneficial bentonite clay has proven to be, it has become key in other Perricone MD products as well, including our Chlorophyll Detox Mask, Acne Relief Calming & Soothing Clay Mask and even Cold Plasma Plus+ The Intensive Hydrating Complex.
With the right formulation, clay will thoroughly detox and properly replenish your skin for a consistently refined, balanced complexion. Now, how will you incorporate it into your regular routine?
